How search engines work
If we want to know the way in which SEO helps brands, it is essential to understand the functioning of search engines. A search engine, such as Google, Yahoo or Bing, is essentially an immense database of Web sites and pages.
When a user types a search into a search engine, it uses an algorithm to find what it thinks is the best possible response to what it writes, with a list of websites.
Google explains the algorithm as:
“For a typical search, there are thousands, if not millions, of Web pages with useful information. The algorithms are processors and formulas that take the questions and convert them into answers. Google’s algorithm today relies on more than 200 unique signals or “clues” that make it possible to decide what they are really looking for. These signals include things like terms on websites, the freshness of content, region, and PageRank. “
That is, look at all these signals on your website, to decide if your website responds or is relevant to that search or not. No one knows exactly the weight of each factor, and SEO experts only make attempts to understand how they work according to traffic data and Web analytics.
It should be noted in this regard, that this defición is little old, and now it would be more than 200 factors that influence. And on the subject of Page Rank, as we discussed in another of our posts, Page Rank no longer influences the Google algorithm, since it has been almost two years since they updated it. In order to know the authority of a site, we look at other values such as DA, PA, TR, AR, etc.
What is SEO or search engine optimization?
SEO (Search Engine Optimization) is the process of obtaining traffic from search results in search engines, free or natural. It consists of optimizing those factors or signals mentioned above, to “influence” where the search engine locates your website on the results page.
The works range from optimization of the metadata, of loading times, to the writing of texts, which nowadays are considered to belong, of quality and relevant, until getting incoming links, known as link building.
Why is SEO important?
If you want to know how an SEO helps your business, you must understand why SEO is important, every day millions of users around the world make more than 3.5 billion searches in a day on Google, with each of these the result is a list of pages that are related to what the person wrote in the search engine, these pages are known as SERPs (Search Engine Results Pages), which are different for each search and are based on the user’s location and its history
Being on the first page of Google results and in the top3 should be the goal of any business since only the first 3 receive 50% of all clicks; Being among the top ranking for searches related to your business will potentially get you thousands of visitors, organically. This is what an SEO like ours achieves.
SEO helps your business position itself for searches that are important for your business, for keywords, a good strategy will help you to have millions of additional visits, which will spend money on your website. It is estimated that users who arrive from search engines are more likely to spend.
How SEO Freelancer helps your business
The best SEO Freelancer focuses on getting the desired results for your business, the first thing that will let you know if they do or do not work, is what they show you are doing, from one moment to another will not take you to the first page of results, but they will show you what they are doing, such as an audit of your site, new content for your pages, a monthly ranking report, remember that SEO agencies do not have a magic wand to position you.
Some actions that a good SEO Freelancer should follow or tell you to follow:
- Sign up on social networks, such as Facebook, Twitter, LinkedIn, YouTube, Google+.
- Integrate social networks with your Website.
- Have a content marketing plan and start a blog.
- Improve and add content to your home.
- Create a structure of internal links.
- Add metadata to your websites, such as ALT text, meta description, and title.
- Update the robots.txt file.
- Create the sitemap or sitemap.xml.
- Improve the loading speed of the Web.
- Add plugins that help SEO.
- Have a link strategy.
A good SEO freelancer establishes estimated deadlines to achieve the objectives set. Since your site is positioned for the keywords, which reaches the first page of Google, it starts to be ranked for a variety of long tail keywords, and all this consistently, going up and down a few positions weekly is normal, but falling abruptly is not. You will also see how your traffic increases.
What to do as a client
When hiring an SEO Freelancer there are certain things that you must do as a client, the first thing is that you must be patient, and wait for the time that you set in which you could meet the goals. You can also start to know a bit about SEO, and understand and know about any changes that are made in the industry.
Work hand in hand with your SEO Freelancer, search engine positioning should be a team effort, in which you are a partner in the whole process, at some point they can share the workload, the SEO Freelancer can ask you to do something and you can they.
Before hiring an SEO Freelancer you should know a little about the subject, and know what to expect, do not terminate a contract because they do not do something they really should not do, clearly understand the action plan. And do not forget to monitor the work they do.
As a last recommendation, we tell you not to underestimate the power of SEO, your online business may succeed or fail based on SEO, so it is so important that you should not leave it aside. If you are concerned about your business and its success, do not stop paying attention to your company’s SEO, and give it the investment it deserves.
Have you hired an SEO Freelancer? How was your experience? Leave us your comments on this topic. And if you are interested in our services do not hesitate to contact me.