When we upload a website to live server or hosting, and when it can be accessed, it is likely that Google will also do so. The search engine uses what has been called a “search robot” that accesses all the websites and analyzes them following a series of established patterns for SEO.
Once the robot has entered our website, it executes two phases that will define what position our website will appear, and for which search results.
The initial phase that the Google robot executes when accessing our website is the crawling phase, where artificial intelligence advances through our site examining the access capacity that we have given it. The more facilities the robot is placed to go to all points on the web, the better the crawling will be done, so our site will add SEO points.
The second phase is the indexing. Once the robot has walked the entire web and has not detected anything that prevents it, it proceeds to enter the site in an index where all the websites reside, and it is at that precise moment when our website begins its SEO process.
Once the robot has done its part, Google executes its famous algorithm to compare the new indexed web page with those that already are, and in this way order the search results.
If while the web has been made, the SEO has been taken into account and the web has been optimized for SEO, there are many possibilities that the search engine will immediately index us in good positions. But it is at this moment where factors that are beyond our control are included, since the competition is also there, and it also carries out its SEO campaigns. We must know how to see our weaknesses to correct them and the strengths of competition to improve them.
The game has started, and now it is our hand to carry out the appropriate actions, SEO our website better than anyone.