Lead Generation Services to acquire new customers

Traditional telemarketing is dead. The future is called Lead Generation.

Any company on the market faces the delicate topic of how to do B2B lead generation, the questions and challenges it poses are many. We already generate thousands of leads for our worldwide clients with some simple steps.

With our lead generation marketing services, you can generate new leads, communicate with users who have left their contacts, feed their interest, and create targeted promotional offers, thus increasing your conversions.

Let’s start by defining a lead; then, we will examine B2B online lead generation, why you need to do lead generation, how to qualify someone as a lead, how to generate leads, and why generating leads with inbound marketing is much more effective.

Steps of SEO Process

 

The Expert SEO Services provided by our agency is divided into several phases, which prove to be necessary for achieving the objectives, in full compliance with the rules set by the search engines:

What is a lead?

A lead is a person who indicates an interest in the product or service of their company in some way, form, or request.

What is lead generation?

The generating leads or contacts is the process to attract and convert visitors and potential customers in someone who has shown interest in the product or service your company.

Examples of lead generation are:

Business Applications,
Blog Posts,
White Papers,
Email Marketing,
Coupons,
Live events
WhatsApp Marketing
SMS Marketing
Online content

Whenever someone outside the world of marketing asks us what we do, we cannot merely say: “I create content for lead generation “. It would have a confusing impact on them, a state of non-understanding. And we don’t want this!

So instead, we reply: “We try to find unique ways to attract people to whom our services solve a problem and bring a real and potential advantage in terms of growth, we want to provide them with enough solutions to naturally interest them in our company, so in the end, they “fall in love” with the brand and the solutions, enough to want to hear only us! ”

This usually sounds much better, and this is precisely what lead generation is a way to “warm-up” potential customers for your business and put them on the road to purchase.

Overall Optimization of The Website

Optimize site content (texts, photos, videos) with a view to conversion rate optimization.
On-site and on-page factor optimization (structure, code, url, meta tags, etc.).
Correct setup of robots.txt, .htaccess, and sitemap.xml files.
Verify site ownership on Google Search Console.

Content Marketing

Identification of needs on which to produce quality content useful for intercepting the target and building brand authoritativeness.
Strategic and creative definition of the Content Marketing plan necessary in terms of brand awareness and backlinks acquisition.
Production of valuable content such as blog posts, guest posts, infographics, videos, reports and pdf guides, etc.

Link Building

Scouting to define a list of sites, magazines, blogs, and social influencers related to the target and the sector of relevance.
Seeding and Blogging Outreach to establish collaborative relationships with editors, bloggers, webmasters, and influencers potentially interested in publishing the content.
Sending customer branded content.
Amplification of content posted by various sites and social influencers.
Report links, citations, and shares generated.

Monitoring, Maintenance & Reporting

Constant monitoring of the website determines the state of health and prevents any bugs and problems that may adversely affect the organic rankings.
A periodic check of the site ranking for the chosen keywords.
Constant monitoring of inbound links.
Regular benchmarking of competitor sites.
Periodic reporting of the classification on search engines.

We rank the right keywords to increase conversions

The basic strategy includes:

SEO Analysis

We analyze every SEO Project very carefully to understand the potential of the sector, and the individual keywords is fundamental to define the right strategy. We also analyze the competition to understand and exploit the new trends in the sector. The analysis activity is constant over time and serves to keep the sector monitored.

SEO Strategy

Our SEO strategies are designed based on the sectors they belong to and proven by the results obtained. When a strategy is thriving in a particular sector, we replicate it for other similar sites, to achieve similar results. Each sector has its characteristics, and it is essential to identify them before starting.

Website Otimization

All the pages of the site will be optimized, both the code and the contents. The goal is to identify and correct the parts that adversely affect search engine rankings. This activity will make the site suitable for engine algorithms to facilitate its ranking.

Content Creation

New content and articles should be created in the main pages of the website. The website should always up-to-date, and the quality content is an essential element in demonstrating the site’s quality to Google and surpassing its competitors.

Link Building

Quality links will be created on external sites (link building) that link to the customer’s site. This activity is essential to position yourself in the search engines. The quality of the sources used, and the strategy used to make the difference between a well-done campaign and a DIY strategy.

Analytics Analysis and Placements

To always have an overall and specific view of the progress of the project, Google Analytics will be analyzed to identify traffic sources and the behavior of users on the website. Furthermore, the position on the search engines will be monitored to get an overview of the progress of the project.

Conversion Optimization

A good SEO project shouldn’t leave out the optimization of conversions. Whether it is an ecommerce or a company site, each portal has a goal (sale or contact request mainly). These conversions will be analyzed, and the work will aim to increase them.

REQUEST A SEO QUOTE

Request a quote

Do you want to give your site visibility and want to appear in the top positions on Google and other search engines? With our SEO service and rankings at the top of the search engines, you will have thousands of daily views and a consequent very high number of visits.