Creating an eCommerce Website is easy … selling enough to make it profitable, not so much. In Webfrog we are aware of the problems that online stores face in their day-to-day lives, and therefore we have the experience and tools necessary to help make your online business profitable. Do you want to know how?
Yes … there are more search engines like Bing, Yahoo, DuckDuckGo, and others, but in India, 95% of searches are done from Google. And also, 91% of users do not go beyond the first page of results!
To position the contents, adjustments to the source code of the pages will be necessary, in addition to writing SEO-Friendly content, conducting a Link Building campaign, etc. It is about gradually SEO certain searches related to the business, with a medium and long-term approach.
Depending on the target market you want to target and your product, at Webfrog we define campaigns on the most appropriate channels –Google, Bing / Yahoo, Facebook, Instagram, Youtube–, that allow impacting the selected target.
Conversion Rate Optimization
Let’s look at a very simple example: If you have 10,000 visits that generate 100 orders (1% conversion) with an average amount of Rs 80, you will bill Rs 8,000. If we can increase the conversion rate to 2%, you will be able to invoice Rs 16,000 without increasing traffic acquisition costs. In short, it is about selling more with the same traffic.
With the analytical one, it is sought to analyze the data obtained from the different actions developed and then convert them into valuable information that you can use in the decisions of your company. Web Analytics is a business tool.
It is not about showing graphs with monthly visits, but rather detecting if your strategy is correct and proposing solutions if it is not.
As important is the construction of the brand itself, as the definition of what your communication will be like. A Social Media Marketing will help you to effectively count the key messages to your audience, in the most appropriate way and channel in each case, without losing sight of the ultimate objective of the strategy.
Email marketing allows you to establish direct communication with your clients (current and potential). But be careful, it is not about sending emails massively (that would be spam!), But about sending your subscribers information that is useful and interesting to them.
Therefore, it is necessary to qualify the subscriber database and segment it appropriately to send the appropriate emails to each user. If you don’t know your customers, how are you going to send them the information that interests them? And, of course, measure the results:
What content receives more acceptance? What issues get more openings?