Social Media Networks are the most popular communities on the internet, within which millions of users worldwide gather to talk and interact.
Day after day, social networks such as Facebook, Twitter, Pinterest, Youtube, Instagram, to mention the most famous, grow exponentially, recording increasingly frequent accesses and long browsing sessions.
The affirmation of these new forms of aggregation makes these contexts an extraordinary opportunity to promote your company, expand the network of contacts, interact with users, or retain active customers.
Promoting oneself on social networks in an effective way is, however, only possible through a medium-long term marketing strategy, which must be reasoned to involve users in an area where the traditional commercial approach has marginal effects.
Social media should not be considered exclusively as a direct sales channel. Still, as a context for also and above all, building relationships, trust, improving the perception of one’s brand, factors which subsequently serve to influence the user purchasing process.